About Me

I currently work on digital and social media campaigns for clients ranging from consumer electronics giants to literature, software, HR services and clothing manufacturers. I love the challenge that comes with dreaming up unique, creative digital experiences for brands to engage with their customers.

My last job was... a bit different: anchoring and producing bulletins for Headlines Today. It also gave me the chance to blend my love for digital and social media with story-telling. This led to some super-challenging and super-fun TV shows such as #YourVote2014, as well as the widely-praised Election Express.

As a reporter I've worked at Businessworld and NewsX, covering everything from technology to business, the environment, foreign affairs, security, cyber-security and lifestyle.

I am currently based in Gurgaon, where I spend my free time running, swimming, cycling and learning stuff on Coursera that has nothing to do with my work. My personal challenge for 2015 is to complete CodeAcademy's basic web skills course. Hopefully it'll help me make this blog prettier & more interactive. Oh, and I'd like to complete a Sprint Triathlon without collapsing into a heaving heap of sweat.

You'll find my LinkedIn profile here, if you'd like to know more about my work.


  1. Like all stuff related to you, this too is neat, dignified and unique. Congrats. I wish you luck and great success in reward for your smart hard work, ingenuity & talent. :)

  2. My Invoice No. SLF02A029010060300, Dt. 09/02/2013, purchased from CROMA, Hyderabad a Split A.C., Brand Voltas, Model: Platina, Product Code: 170647 and Extended Warranty Code: 172866. In the month of March 2014, A.C. was not working with contacting so many higher authorities of Voltas, Croma and Infinit1 Retail Ltd. got repaired the A.C. do not think to get the work done by call center no way. Again I am held up with smart staff of TATA Call center, having A.C. is not cooling and the remote is also not working with just wasting time with no response and dying in this summer, because this time in Hyderabad summer weather extended in rainy season also, there is no rain. It is proved that TATAT's can not handle extended warranty, this is just machine for making money, I humbly request the higher authorities to cancel my extended warranty contract and refund my money, and relieve me from, making so many calls, wasting so many precious man hours, etc.

  3. Very Good Site and awesome writing too , and great thanks to the writer

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  4. I bought a Samsung 481 litres refrigerator from Croma on 11th November.First of all they gave me a tough time delivering the refrigerator and after repeated calls with Croma could I get the refrigerator delivered after 10 days of purchase. I kept following up with Croma and Samsung both for installation of the refrigerator until I finally got hold of an engineer on 12th of Dec. and got the refrigerator installed.I was busy with my house warming on this day.After the engineer went,I noticed that the refrigerator was damaged(It had dents on the Freezer door).The engineer had deliberately concealed the fact that the piece was defective.I registered a complaint with Samsung but they told me that the dealer would take care of this and Croma told me that samsung would need to ractify this. Till then,I have been struggling to get the Ref replaced but no one is paying any heed to my request.I am of the view that Croma should primarily intervene to sort this out for me as they were the one who sold it. I now personally feel that Croma and Samsung joined hands to sell this defective piece to me.Anybody knows the escalation matrix for Croma,please help me. Other detais of the refrigerator are : Model no. RT49H567ESL/TSL Serial No.0BSS4DBG900405W

  5. Hi, can you please share the email ID of the Tata Croma CEO, as I have a serious complaint to make? Appreciate your help.

  6. Hi, can you please share the email ID of the Tata Croma CEO, as I have a serious complaint to make? Appreciate your help.

  7. Hi
    I buy led on 17th oct but not installed our led tv after 6 days. Very bad service of croma

  8. Hi Ajit,

    Hope you are doing well. Here I am again tell you can as how incompetent your representatives are here at SouthEx Croma store. I purchased an AC which had a manufacturing fault.*We got to know this post 4 days of marking an complaint* So, I got a call from store manager and he stated that he have contacted the outlet and the AC will be replaced and will me installed same day. Today, I receive a call stating that they don't have that in stock and will take another 10days to deliver. And the second, option they gave me was to change the brand to Croma AC with same functionality * Which is definitely not the case* I asked them to replace it with some other brand like voltas as the price and specifications is almost the same. Now they are not responding to my calls.

  9. My rather long internet look up has at the end of the day been compensated with pleasant insight to talk about with my family and friends.
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